We all saw and loved the P&G #ْThankyouMom ads around the Olympic Games and the video of the world’s toughest job interview which went viral and was shared on Facebook, Twitter, etc. But not a lot of people, at least outside of Egypt, paid attention or gave credit to this ad campaign by Juhayna (or maybe they have and I am mistaken)
This is the first time that I’ve seen an ad campaign for mother’s executed so well in Egypt, or any other Arab country for that matter and I feel its worth sharing.
The campaign takes you through every mother’s journey, with all its ups and downs, challenges and pitfalls and the indescribable joy that come with being a mother.
Watch the video, enjoy and share your comments!